Modern business practices make mobile marketing a necessity, however finding the right strategy can be troublesome. With so many applications, platforms, and codes, it is difficult to determine which options are your best bet. Read on to learn how you can easily and effectively integrate mobile marketing into your business plan.
Begin by developing an appropriate database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. You will need the consumer’s permission before you can text them frequently. You can use a form from the internet or they can text you a code.
As part of your mobile marketing plan, hold a picture-to-screen promotional event. Utilizing a picture-to-screen campaign allows customers to utilize their mobile phones to take pictures. Customers will then send the picture via a short code which will post them automatically to a digital screen. These pictures can then be shown on a television monitor or on digital billboards.
Get to know your audience. Know what your target audience responds to before you start designing a mobile marketing plan. Find out how much your customers use their cell phones. What operating systems do their phones use? Find out as much as you can so you can make a better connection with your audience.
Make the most of your online website. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. Customers can view how to sync with you when they are away from the office once they visit your website.
Keep your message clear and simple. Try to reduce the amount of clicks necessary for mobile platforms. Always remember that keypads are small so you should keep typing to a minimum for best results. Therefore, you want to minimize typing whenever possible.
The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. Reward those who participate in social media sharing. Give a coupon to customers who share one of your deals on Facebook or TwitPic your store, or enter them into a drawing. This will give you more exposure as more people will share stories for rewards.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Google is an excellent place for starting your mobile SEO because Google is the most popular place for searching through mobile devices.
You should make sure QR codes are on your printed ads to attract tech-savvy users. Anyone with a smart phone can scan this code and access your website. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. QR codes make it easier for interested customers to get information about your business.
Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! If you audience sees any benefit in your campaign, they will opt-in. With that in mind, advertise your campaign as a fun way to stay updated on your offers.
Mobile marketing can have a large impact on the success of your business, so it is important to learn all you can about it. Being knowledgeable of the various mobile marketing strategies available will enable you to decide which strategies are best suited for your business. These tips should help you get started.