Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Listen and learn from the people around you and that should help you start your marketing campaign. Pay special attention to your customer feedback, as you want to make their needs a priority. See what other mobile marketers are doing and see if you can adapt their techniques to your business.

Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Give your mobile call exposure through social media, a website and even inside your physical retail store. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.

To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. Such maps let people easily find nearby businesses like yours when they need it.

Qr Code

Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. That way you make it easy for those who use smart phones to visit your website and access your coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.

Make sure your content is timely and interesting. While mobile marketing is novel and exciting for you as a business owner, keep in mind that your customers are looking for more than novelty and excitement. The information that you provide must be relevant to present customers and potential customers. If you provide things they desire and require, they will utilize your business.

Remember that people who are using a mobile device to see your website will have a harder time navigating. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.

Dedicated short code is the best choice. While it may cost a little more, it is important in protecting your brand. This will also improve your legal coverage if needed.

If you make it a simple process to send a mobile marketing ad, customers will! Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.

Mobile Marketing

Although it can sometimes be irritating, there is much potential when it comes to mobile marketing. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.

Tags: , , ,

Click for FREE Mock-up