Mobile marketing can be pretty exciting if you know what you can expect from working with mobile devices in an attempt to promote your business. If you do it well, your business is sure to get some great exposure. If you want to start promoting your business, try the following steps.

Use every practical venue available to keep your customers informed about an upcoming event. For example, you can send a piece of direct mail letting the customers know about a planned event, such as a 50% off sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.

Mobile Marketing

A directionless mobile marketing effort is doomed to failure. Know from the start what you want to accomplish in your mobile marketing campaign. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?

Make sure to include discounts and special offers in your mobile marketing messages. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.

Mobile Devices

Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.

Create a mobile app for your business. Doing so will prompt customers to check your app for new promotions and sales. This could give you brand more recognition and also drive more traffic to your business. It is a good idea to hire a professional to assist you in the development of your app.

Sending offers too often is annoying and will turn customers off. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Your customer should think he will miss out if he doesn’t act now. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.

Make sure that your mobile marketing efforts work across all of the potential platforms your customers will use. Make sure your messages will be effective over all platforms. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. The KISS principle shows up strong in mobile marketing.

Don’t neglect your traditional online presence and put your website to use. Advertise your apps or mobile features on your regular website for an easy way to boost your number of mobile users. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.

Mobile Marketing

Mobile marketing has so much potential it can be hard to know where to start. This site contains lots of tips to help you get started with mobile marketing.

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