The newest way to reach a broad audience is mobile marketing. Use the following helpful hints to make yourself more familiar with mobile marketing, and how it can be advantageous to you.

Provide a value to the right audience. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. If you are sending messages to high fliers, you want to send them something like a discount coupon for an upscale establishment. If you are targeting regular families, then you would probably want to send out things related to family.

You can’t have mobile marketing without the use of social media services. Use a TwitPic promotion to get your customers to spread the word about your store. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

If you decide to create an app for your business to offer to visitors, make sure they will find it useful and relevant. Without a usable function for existing or prospective customers, no one is likely to use it.

You should never send messages to your customers without a good reason. Be sure your message means something to the recipient and that they will welcome the message. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.

It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. If you have included flash on your website, only put a link to a mobile version.

Mobile Platform

A home base is essential for your standalone mobile platform. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. It is important to note that your whole business should never revolve around a mobile platform.

Your mobile marketing campaign should be easy to use and simple. Keep in mind that typing information into a form is much easier on a PC than it is on the miniature keypad of a mobile phone. If it is not easy to get on your mailing list, your customers won’t bother.

When sending out a mobile marketing message, include a promotional code. Your customers will be more likely to visit your site if they see a discount they can get.

In the same way that you would test advertisements made on your website on various computer browsers, you should also test the mobile ads that you have on different types of mobile devices. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. Your site, as well as your ads, may look different from one device to the next. Be sure to cover the most commonly used mobile devices.

Always look for ways to better advertise your company, for new opportunities arise constantly. You need to consider what your competition is doing as well. This article has provided some ideas to help you stay a step ahead with your mobile advertising campaigns.

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